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Case Studies
Client: IBM Small & Medium Business Center
Url: www.ibm.com/businesscenter/us
Project: We were presented with the task of establishing a presence for the IBM Small & Medium Business Center web site, which was not appearing in the top 100 search results for its products and services. The client's site was reviewed for meta tags and compared to the web sites of its top competitors. Top keyword phrases were identified and meta tag changes were implemented. The client's site was manually added to the major search engines. Our analysts developed a list of over 400 computer related directories and portals that accepted one-way linking, linking without providing a reciprocal link. The client's web site was manually added to each directory and portal.
Result: Our client's web site is presently ranked in the top 10 search results on and for the following industry related keyword search terms, with some search terms yielding over several million results: Small Business Computers, Retail IT Solutions, Legal Profession Solutions, Medium Business Computers, Medium Business Solutions, Financial Services IT Solutions, Small Business Computer Servers, Medium Business Computer Servers.
Client: LoFaro & Reiser, L.L.P.
Url: www.njlawconnect.com
Project: We were presented with the challenge of obtaining top keyword placement in the major search engines for a New Jersey law firm. First, we identified our client's primary service areas, or practice areas. Next, we identified the top legal keyword search terms associated with our client's practice areas and geographical location; i.e., New Jersey bankruptcy lawyer, New Jersey attorneys. After adding the appropriate meta tags, we manually registered the client's web site with the major search engines. Next, we focused our attention to researching and identifying law related directories and portals, and New Jersey business directories and portals for linking the client's web site. Sites that required reciprocal linking were eliminated. In the end we produced a list of over 100 legal related directories and portals, and we manually submitted the client's web site to those directories and portals. With each manual submission we concentrated on using several targeted keyword search terms relating to our client's areas of practice.
Result: Our client's web site is presently ranked
in the top 10 search results in  and  for the following legal keyword search terms: New Jersey Attorneys, NJ Attorneys, NJ Attorneys DWI, New Jersey Attorney DWI, New Jersey Bankruptcy Attorney, New Jersey Collection Attorney,
New Jersey Litigation Attorney, Attorneys New Jersey, New Jersey Law Firm,
New Jersey Lawyers, New Jersey Lawyer, NJ Attorney, New Jersey
Real Estate Attorney, New Jersey Foreclosure Attorney, New
Jersey Internet Attorney, Collection Attorney New Jersey. Leads and new clients are coming in daily from the
Internet.
Client: Indiano
& Williams
Url: www.indianowilliams.com
Project: For this
Puerto Rico based law firm we designed a new web site and
implemented a search engine marketing strategy starting from
ground zero. This project was especially challenging
because the client had no placement and a link popularity
ranking of zero. Extensive research was undertaken
to determine the appropriate keywords that would drive targeted
traffic to the site based on the firm's practice areas.
The site was then built around the major keyword search terms.
Additional time was spent finding the appropriate regional and
topical directories focusing on Puerto Rico businesses.
To maximize the client's exposure right away, we implemented PPC
programs on Yahoo and Google.
Result: In less than
1 year we achieved top 10 rankings for the client's site in
Google, Yahoo, MSN, and Yahoo. Our client's web site is presently ranked
in the top 10 search results in and for the following legal keyword search terms:
Puerto Rico Attorneys, Puerto Rico Lawyer,
Puerto Rico Lawyers, Puerto Rico Admiralty Lawyers, Abogados en
Puerto Rico, Puerto Rico Litigation Attorneys, Puerto Rico
Business Law Attorney.
Client:
Academy Bus
Url:
www.academybus.com
Project:
We were retained in
February 2006 by a major bus company based in New Jersey to
develop and implement an overall search engine marketing
strategy for their existing web site. Unlike a lot
of first-time clients, this company presented a well designed
web site with easy navigation and attractive graphics.
However, the client's site was not performing well in the search
engine rankings. We began the project by
helping the client identify which areas of their business they
wanted to target; i.e., charter bus service, and casino bus
service. Extensive keyword research was undertaken and top
competitor websites were analyzed for comparison purposes.
Meta tag updates were then incorporated throughout the site as
well as updated content on several key pages.
Result:
In approximately 2 months our client's site reached top 20
results in and for the following keyword search terms:
airport express bus service New York, bus tours,
charter bus Philadelphia, charter bus New Jersey, charter bus
New York City, charter bus New York, bus trip to Yankee Stadium,
New Jersey limo bus, casino bus Foxwoods, casino bus Mohegan
Sun, casino bus tour Atlantic City, bus transportation New
Jersey, New Jersey party bus.
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