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Case Studies
Client: IBM Small & Medium Business Center
Url: www.ibm.com/businesscenter/us
Project: We were presented with the task of establishing a presence for the IBM Small & Medium Business Center web site, which was not appearing in the top 100 search results for its products and services. The client's site was reviewed for meta tags and compared to the web sites of its top competitors. Top keyword phrases were identified and meta tag changes were implemented. The client's site was manually added to the major search engines. Our analysts developed a list of over 400 computer related directories and portals that accepted one-way linking, linking without providing a reciprocal link. The client's web site was manually added to each directory and portal.
Result: Our client's web site is presently ranked in the top 10 search results on and for the following industry related keyword search terms, with some search terms yielding over several million results: Small Business Computers, Retail IT Solutions, Legal Profession Solutions, Medium Business Computers, Medium Business Solutions, Financial Services IT Solutions, Small Business Computer Servers, Medium Business Computer Servers.
Client:
Academy Bus
Url:
www.academybus.com
Project:
We were retained in
February 2006 by a major bus company based in New Jersey to
develop and implement an overall search engine marketing
strategy for their existing web site. Unlike a lot
of first-time clients, this company presented a well designed
web site with easy navigation and attractive graphics.
However, the client's site was not performing well in the search
engine rankings. We began the project by
helping the client identify which areas of their business they
wanted to target; i.e., charter bus service, and casino bus
service. Extensive keyword research was undertaken and top
competitor websites were analyzed for comparison purposes.
Meta tag updates were then incorporated throughout the site as
well as updated content on several key pages.
Result:
In approximately 2 months our client's site reached top 20
results in  and  for the following keyword search terms:
airport express bus service New York, bus tours,
charter bus Philadelphia, charter bus New Jersey, charter bus
New York City, charter bus New York, bus trip to Yankee Stadium,
New Jersey limo bus, casino bus Foxwoods, casino bus Mohegan
Sun, casino bus tour Atlantic City, bus transportation New
Jersey, New Jersey party bus.
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