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Consulting
At SEO WEB RESULTS, we
believe that the road toward establishing a successful
Internet marketing strategy begins by reviewing the online
marketing strategies being employed by your industry's top
competitors. Are your competitors engaging in
pay-per-click programs with Yahoo, and if so what keywords
are they bidding for and how much are they paying per click? Are
your competitors advertising in sponsored listings with Google,
and if so under what keywords? Which paid submission directories
and portals should your company web site should be linked to?
Which paid inclusion directories and portals
are your competitors' web sites linked to? The answers to these
questions provide critical insight toward developing a
comprehensive search engine
marketing plan.
The Internet marketing specialists at
SEO WEB RESULTS provide the following consulting
services:
- Identifying the most popular keyword
search terms on an industry-by-industry basis.
- Identifying top performing competitor
websites on the major search engines such as Google, Yahoo,
and MSN for the most popular keyword search terms on an
industry-by-industry basis.
- Developing online advertising budgets,
including pay-per-click programs.
- Creating online press
releases for distribution.
- Identifying online marketing strategies
employed by the competition on an industry-by-industry
basis.
- Identifying links to your competitor's web
sites for guerilla marketing.
- Evaluating
pay-per-click programs and targeting ROI.
- Identifying paid inclusion
directories and portals for linking on an
industry-by-industry basis.
- Web site content development
– see below!
Internet Marketing Strategy
Our Internet marketing consultants work with
you to develop an Internet marketing strategy that targets your
desired target market.
- Web site marketing
- demographic marketing
- search keyword marketing
Quality Internet marketing can result
in:
- reducing your advertising costs
- attracting qualified traffic to your
website
- increasing you global brand exposure
- growing your customer base
- increasing sales
- improved product branding
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Paid Inclusion
There are an increasing number of search
engines and directories that offer a paid inclusion service.
These paid inclusion services are in most
cases the only way of ensuring fast indexing of your site. Each
paid inclusion program works in a slightly different way, some
guarantee inclusion of your site pages for a specific amount of
time, others only guarantee that an editor will review your
website for inclusion. Some require a one-time payment and some
require an annual fee.
Those search engines and directories that
offer paid submission are:
SEO WEB RESULTS recommends
that these paid inclusion services are included with every web
site promotion campaign. They are all major search facilities
that will drive traffic to your website. However, please note
that while these paid inclusion services guarantee either
inclusion, or that an editor will review your website, they do
NOT guarantee high rankings. In all cases a site must be
optimized and promoted correctly in order to achieve high
rankings for relevant search terms.
In addition, to increase the chances of your
web site being found under targeted keyword search terms,
SEO WEB RESULTS will identify and recommend additional
paid topical, regional and industry related directories that
Google and other major search engines view as leading
“authority” on the particular topic or industry. These types of
directories list web sites by topic and category, enjoy top
placement in the search engines under desired keyword terms, and
charge reasonable annual listing fees for continued membership.
If your competitor is listed in one of the leading directories,
so should you!
For full details on each paid inclusion
service we offer and how much they cost, please
contact us.
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Online Press Releases
Make your products and services visible
directly to local, national or international journalists. With
this service, you will also promote your company or announce the
launch of a product or modifications on your website or a new
company's event. The team at SEO WEB RESULTS
has extensive experience in writing and distributing effective
public relations campaigns through the internet. For full
details on our Press Release services
contact us.
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Guerilla Marketing
In this context, “guerilla marketing” refers
to the strategy of establishing links to the web sites that your
competitors are linking to. “Keeping up with the Joneses' ” or
the leaders of your industry is a critical component of a
successful search engine marketing program. At SEO WEB
RESULTS, we will identify and evaluate the quality of
your competitors' link partners, and establish direct or
reciprocal links to your company's web site. The goal here is to
increase the link popularity of your web site so that it
achieves top rankings in the search engines.
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Website Content Writing
Website content is one of the most important
criteria for visitor satisfaction. Web content includes:
- developing text information
- designing website navigation
- graphics selection and placement
- links to additional information in the
website and to the Internet
At SEO WEB RESULTS, we
understand how difficult it can be to write your own web site
content. Our staff of professional writers will develop the
content for marketing your goods and services. The content is
developed to get the best search engine positioning while
creating a marketing web page your customers will find
informative. We'll talk to you about your web site needs and
gather any content you may already have like brochures and
handouts. You always have final approval on your web site
content.
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