|
FAQ's
WHAT ARE SEARCH ENGINES?
Search engines are huge databases of web page files that have been assembled automatically by machine. There are two types of search engines:
- Individual - Individual search engines compile their own searchable databases on the web.
- Meta - Metasearchers do not compile databases. Instead, they search the databases of multiple sets of individual engines simultaneously.
back to the top HOW DO SEARCH ENGINES WORK?
Search engines compile their databases by employing "spiders" or "robots" ("bots") to crawl pages may be missed by spiders altogether. Once the spiders get to a web site, they typically index most of the words on the publicly available pages at the site. Web page owners may submit their URLs to search engines for "crawling" and eventual inclusion in their databases.
Whenever you search the web using a search engine, you're asking the engine to scan its index of sites and match your keywords and phrases with those in the texts of documents within the engine's database.
It is important to remember that when you are using a search engine, you are NOT searching the entire web as it exists at this moment. You are actually searching a portion of the web, captured in a fixed index created at an earlier date.
How much earlier? It's hard to say. Spiders regularly return to the web pages they index to look for changes. When changes occur, the index is updated to reflect the new information. However, the process of updating can take a while, depending upon how often the spiders make their rounds and then, how promptly the information they gather is added to the index. Until a page has been both "spidered" AND "indexed," you won't be able to access the new information.
NOTE: While most search engine indexes are not "up to the minute" current, they have partnered with specialized news databases that are. For late breaking news, look for a "news" tab somewhere on the search engine or directory page. Examples include:
back to the top
WHAT ARE THE PROS AND CONS OF SEARCH ENGINES?
PROS: Search engines provide access to a fairly large portion of the publicly available pages on the Web, which itself is growing exponentially.
Search engines are the best means devised yet for searching the web. Stranded in the middle of this global electronic library of information without either a card catalog or any recognizable structure, how else are you going to find what you're looking for?
CONS: On the down side, the sheer number of words indexed by search engines increases the likelihood that they will return hundreds of thousands of responses to simple search requests. Remember, they will return lengthy documents in which your keyword appears only once.
Additionally, many of these responses will be irrelevant to your search.
back to the top
ARE SEARCH ENGINES ALL THE SAME?
Search engines use selected software programs to search their indexes for matching keywords and phrases, presenting their findings to you in some kind of relevance ranking. Although software programs may be similar, no two search engines are exactly the same in terms of size, speed and content; no two search engines use exactly the same ranking schemes, and not every search engine offers you exactly the same search options. Therefore, your search is going to be different on every engine you use. The difference may not be a lot, but it could be significant. Recent estimates put search engine overlap at approximately 60 percent and unique content at around 40 percent. back to the top
HOW DO SEARCH ENGINES RANK WEB PAGES?
In ranking web pages, search engines follow a certain set of rules. These may vary from one engine to another. Their goal, of course, is to return the most relevant pages at the top of their lists. To do this, they look for the location and frequency of keywords and phrases in the web page document and, sometimes, in the HTML META tags. They check out the title field and scan the headers and text near the top of the document. Some of them assess popularity by the number of links that are pointing to sites; the more links, the greater the popularity, i.e., value of the page.
Search engines are best at finding unique keywords, phrases, quotes, and information buried in the full-text of web pages. Because they index word by word, search engines are also useful in retrieving tons of documents. If you want a wide range of responses to specific queries, use a search engine.
NOTE: Today, the line between search engines and subject directories is blurring. Search engines with subject directories, or creating their own directories, and returning results gathered from a variety of other guides and services as well.
EXAMPLES OF INDIVIDUAL SEARCH ENGINES:
back to the top WHAT IS THE DIFFERENCE BETWEEN A SEARCH ENGINE & A DIRECTORY?
People use both search engines and directories without ever realizing there is a difference between the two.
- Directories (Yahoo,
Looksmart, Open Directory Project) have human editors who
review web pages, rank them, and then organize them into
categorized lists with brief descriptions. The categories
and descriptions are based on submissions, but are edited
by professional editors (real people in the loop reviewing
the sites being submitted).
- Search Engines (Alta Vista,
Excite, Google) have automated programs called spiders that
index sites and score pages based on proprietary guidelines.
There is no human judgment involved. Search engines index
all the information on all the Web pages they find. The
indexes are generated automatically, based on the words
and phrases that are found on Web pages.
What is a Directory?
Unlike the automated search engine process, a human being first reviews each entry in a directory. You submit a short description to the directory for your entire site, or editors write one for sites they review. A keyword search will only look for matches in these descriptions, so be careful how you describe your site. Techniques to receive a high search engine rating will not work with a directory. While good content is necessary for search engines, both good content AND visual appeal are mandatory in human-edited directories. Remember, manual review takes time! The typical time lag between submission of a site and its actual listing in Yahoo is five months. You can speed up the process at some directories, but expect to pay for that service. This trend will probably continue.
- Yahoo's Business Express Program, offers express guaranteed consideration of your commercial Web site within seven (7) business days.
- Looksmart moved to an exclusive pay for listing scheme - all new submissions must pay to have their site reviewed.
- Open Directory Project is a free directory. (Hint: If you get your site listed here, it will help you later in Google.)
When you submit to a directory, do it by hand and take your time . You need to impress human reviewers with your site so high-quality content and design are critical to your success. For an in depth article on submitting to Yahoo.
back to the top
Contact
us for a free web site analysis |
