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Link Popularity
Link popularity is a critical component of
search engine optimization services. Google and several other major search engines determine the ranking of sites by analyzing the number and quality of inbound links to that site. If a website has links from many prominent and well-respected websites it will achieve higher search engine rankings. Link building strategies and link popularity can also provide additional sources of highly targeted traffic.
Getting links from thousands of irrelevant sites such as free for all links (“FFA”) and other suspect sources will not help your website achieve top search engine placement and can actually be detrimental to your site ranking. Moreover, link popularity cannot be automated.
SEO WEB RESULTS conducts extensive research in identifying and compiling lists of theme specific search engines and industry related directories often referred to as vertical portals or vortals, and which:
- Complement your website's content, goals and target audience
- Offer the opportunity to review, showcase or highlight your company's products/services
- Are linking with the competition
- Enjoy high page ranking within Google, Yahoo and other major search engines under your company's targeted keywords .
Our link building staff contacts each site and requests a link to our clients' sites. It is important to understand that with linking comes unwarranted and intrusive e-mail solicitations or spam, as most directories and theme specific search engines require personal contact information, including a valid e-mail address, and then sell this information to other third party advertisers. Marketing Plus sets up a separate and free e-mail account, and manages these accounts for each of our clients so that our clients do not get bombarded with spam.
How do I increase link popularity?
By hiring SEO
WEB RESULTS. We will find suitable link partners for
reciprocal link exchanges (site A links to site B, and Site B
links back to site A), directories and portals relevant to your
business that offer free one-way linking opportunities, and paid
inclusion directories (those that charge a one-time fee or
annual fee in exchange for posting a website listing )that are
established leaders in the industry. Other link building
strategies include:
- Article submission
- Press releases
- Blog promotion
- Guerilla marketing - evaluating the link
partners of your top competitors and establishing link
relationships with them.
What is Google page rank?
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Legitimate link
Partners - No FFA Sites or Spam
At SEO WEB RESULTS we carefully
research and choose the sites that we establish links to.
All linking is done manually, and if a site does not meet our
quality standards then we will not post our clients' as a link.
Sites that we avoid include FFA sites (free
for all sites or link farms) that Google frowns upon, sites that
are thrown up for no other purpose than to serve as a
platform for Google Adsense (where third parties profit off of
users clicking on Google sponsored ad listings), gambling sites
and other spam related sites.
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