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Search Engine Optimization
Unique Seven Step Process
Step 1. Initial Consultation:
The first thing we do when starting a new search engine optimization (SEO) campaign is find out the goals for your site and the optimization in general. This information also helps us determine how much rewriting or editing of the copy will be necessary to reach those goals.
Step 2. Analysis of Competitors:
We research and analyze your top competitors' web sites, for comparison purposes. We study the visible text copy and HTML Code so as to help you identify the best online marketing opportunities in your industry and also to choose the appropriate keywords to be targeted for your campaign.
Step 3. Development of targeted keywords list:
Success of search engine marketing largely depends on selecting
the right keywords. At this point, we ask you to provide a list
of the phrases that you feel are important to your site. We will
review your selections and research the popularity of each
phrase by performing manual searches in Google, Yahoo, and other popular search engines. Our hands-on approach to keyword research enables us to determine other relevant phrases that should be incorporated into the front end (visible content appearing on your web pages) and back end (HTML) of your web site. Unlike our competitors, we do not simply rely upon automated software programs to determine the most appropriate keyword search terms for our clients.
Step 4. Editing the copy:
Once the keyword phrases are chosen for each page of the site, it's time to get down to the nitty-gritty and start utilizing them within the content of your web pages. At this step you have the option of getting your copy edited/rewritten from our staff of professional copywriters (Charges Extra) OR to get it done in-house, by following the instructions that we will send to you.
Step 5. Optimizing HTML code:
At this point our SEO experts will optimize the HTML code from all perspectives, including the inclusion of your targeted keyword phrases. HTML (or Hypertext Markup Language) is a format that tells a computer how to display a web page. The documents themselves are plain text files (ASCII) with special "tags" or codes that a web browser knows how to interpret and display on your screen. Because HTML is a computer language, it has some specific rules that must be followed. In other words, it has a defined syntax , a strict way in which it must be written. Your web site's rankings can be adversely affected if critical HTML code is missing or your HTML code has spelling or other errors. Our team of experts will thoroughly review and edit the HTML code of your entire site to ensure that your web site is ready for search engine marketing.
Step 6. Uploading & Submitting the pages:
When your HTML code is optimized, it's finally time to upload your new pages to your server and submit them to the search engines. We manually submit the optimized page URLs to the major search engines. At this point we also begin the progess of submitting or linking your web site to topical directories, portals, and lower tier search engines. Custom Industry Link Submission™ is the backbone of a successful SEO program.
Step 7. Rank reporting, monitoring & tweaking the site accordingly:
At this point, the only thing left to do is wait for your rankings to roll in! Depending upon the actual number of search engine results returned for your keyword search terms (i.e., 350,000 listings) it generally takes at least 2-3 months for your website to show up in search engines. If you've paid for inclusion with the search engines and directories that offer this, you'll start to see results within a week or two.
We monitor the performance of your web site at all times for the duration of your contract, stay on top of all new developments and changes implemented by the major search engines, and suggest/implement changes to your web site accordingly. We provide detailed keyword rankings reports, and offer web hosting packages featuring 24/7 reporting on valuable statistics such as the amount of traffic going to your site, where the traffic is coming from (referring url), which search engines are driving the traffic, types of keywords that users are searching to get to your site, etc.
Let us help, to make you #1.
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